It can be tough to keep up with Salesforce, given the constant announcements and updates being made to the platform. Modelit’s recent showing at Dreamforce was a major moment on our journey— and we're thrilled to share our invaluable insights with you!

As an organization committed to leveraging top technology and customer-centric strategies, we went into Dreamforce 2024 in search of inspiration. It absolutely did not disappoint! We felt the enthusiasm in the air, almost like a return to the pre-pandemic Dreamforce days.

In this article, we're excited to provide you with a firsthand account of the key takeaways and transformative ideas that Dreamforce had to offer this year.

Let’s dive right into the major news from Salesforce’s biggest event of the year.

All about Agentforce

As you might have guessed, Agentforce stole the Dreamforce 2024 spotlight.

Positioned as the first AI-powered agent ecosystem, Agentforce is a major part of Salesforce’s vision for transforming customer service across industries. Embedded into every Salesforce app, it’s adaptable for any organization, from retail chains to healthcare providers. With Agentforce, businesses can manage customer interactions more efficiently, no matter the industry.

According to Salesforce, Agentforce is designed to augment customer support teams. By integrating AI into daily operations, businesses can elevate the customer experience while maintaining the crucial human connection. The AI works alongside support teams to offer faster and more accurate responses without sacrificing the personal touch that customers appreciate.

When they presented on Agentforce at Dreamforce 2024, Salesforce emphasized that approximately 75% of AI’s impact is in customer-facing roles, highlighting the importance of AI in improving direct interactions. Marc Benioff even noted that Agentforce is 33% more precise than earlier AI versions, marking quite a leap in Salesforce’s AI technology.

One of Agentforce’s most impressive features is its ability to tailor responses with over 100 industry-specific prompts. This lets AI agents to deliver more relevant and faster responses that are directly aligned with each industry’s unique needs. The result? More effective support that drives customer satisfaction and aligns with business goals.

When it’s time for a human agent to step in, Agentforce provides a detailed summary of the prior conversation, along with any relevant customer information collected during the interaction. This not only saves time for both customers and agents but also equips human agents with the necessary context to resolve issues more quickly and efficiently.

The promise of Agentforce is huge. It represents a major step forward in AI-driven business automation. To learn everything there is to know about Agentforce, you can attend the Agentforce World Tour by Salesforce, coming to a city near you.

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Atlas

The Intelligent Core

• Atlas is the AI "brain" behind Agentforce, giving the system increased autonomy to manage customer interactions.
• It develops action plans tailored to the user's role and goals, adjusting dynamically as it gathers more data.
• Atlas leverages business processes and communicates with customers or employees through their preferred channels when ready to take action.
• This enhanced autonomy leads to improved workflows and overall efficiency, reducing bottlenecks and helping businesses handle tasks more effectively.

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Data Cloud

Powering Precision

• Agentforce integrates with Salesforce’s Data Cloud, enhancing its AI capabilities.
• It uses Retrieval Augmented Generation (RAG) to pull relevant CRM data from Data Cloud, creating accurate, context-specific prompts.
• Using AI agents to gather and analyze customer data allows businesses to create highly-personalized experiences, tailoring their offerings based on individual customer preferences.
• Personalized interactions can drive higher customer engagement and lead to better conversion rates, particularly in sales and marketing.

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A new dynamic ahead

The Dreamforce conference was a huge for Modelit this year — providing our team with enlightening experiences, valuable insights, and countless opportunities for growth.

The widespread adoption of Agentforce will undoubtedly transform workforce dynamics across industries. This could lead to a workforce that is less focused on manual tasks and more geared toward creative, analytical, and supervisory roles. Going forward, businesses should invest in reskilling and upskilling their employees to ensure they are equipped to collaborate with AI technologies effectively. Salesforce’s commitment to free AI training via Trailhead until 2025 aims to address this skills gap, preparing the workforce for the next wave of AI-driven business.

Salesforce continues to push the boundaries of what's possible in the tech world, and we’re excited to see where this innovation takes us all!

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